Services
Creative direction for brands and cultural projects
Engagements range from full brand identity programmes to focused editorial and campaign direction, each shaped around the question the work needs to answer.
What I offer
Three areas of direction
Each offering is scoped to the stage of the work, from establishing a visual foundation to overseeing the output that reaches an audience.
01 · Identity
Comprehensive brand identity and visual systems
Direction for identity programmes that hold together across logo, typography, colour, and applications, with clear guidance for teams who will use them over time.
02 · Editorial and campaign
Art direction for photo shoots, campaigns, and publication design
Hands-on direction across shoots, campaign rollouts, and printed or digital publications, keeping imagery, layout, and voice consistent from concept to finished piece.
03 · Advisory
Creative advisory and design systems for evolving teams
Consultation for in-house teams building or refining their design systems, helping them make creative decisions with confidence as they grow.
How we work together
A four-phase collaboration
Every engagement follows the same clear sequence, so you always know where the work stands and what comes next.
Phase 01
Discovery
Understanding the brief, the audience, and the question the work must answer.
Phase 02
Direction
Defining the creative route, key concepts, and the principles that will guide the work.
Phase 03
Development
Shaping concepts into refined systems, layouts, and imagery, reviewed at each step.
Phase 04
Delivery
Finalising assets, documenting the system, and handing over with clear guidance.